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All the skills + tools (in one convenient place) to cash in on your business

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A comprehensive marketing toolkit for Instagram Small Business Owners 

Your ideal customer wants to love your business. They want to feel connected to your brand and buy everything you sell.

 

But let's be real - your content hasn't delivering that spark. So they just scroll right past. 

Enter The Content Powerhouse Toolkit : your ultimate vault of strategies, templates, monthly updates (to keep you sharp + motivated) and guidance designed to turn casual scrollers into loyal customers.

Its not just about pretty posts -it's about removing their objections before they even realize they had them, making your products irresistible.

"I don't even need this product but your content is so convincing"

Mello B. (follower from my product page)

Whether you're selling handmade products, offering coaching, or reselling digital courses, one thing is crystal clear:​

You're selling to real people - and they don't make buying decisions randomly. There's a specific thought process behind every "please send your banking info for payment" or Add to cart moment.​

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This is why just showing up consistently and shouting "BUY NOW!" hasn't delivered the results you want.

The Cash Content Toolkit rewrites the rules with a proven strategy that aligns with how your customers think, shop and buy online. 

By blending the power of the customer journey with laser-focused content tailored to their needs, you'll turn even a small audience into a sales powerhouse.

Because it's not about the size of your following - it's about knowing how to turn curiosity into conversion.​

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Cash Content Toolkit: is my proven and tested formula for maximizing sales online. It is an on-demand, self paced course with over 200 content templates, plug and play formats, attention grabbing headlines, call to actions and so much more... 

Here is your blueprint plan for posting effective cash content every single time.

 

Module 1: Clear The Clutter, Make Room for Sales.

Before we dive into strategy, we tackle what's secretly holding you back - the myths and mental blocks about selling on Instagram. This module is all about clearing out the noise and breaking down the false beliefs that keep you stuck.

You'll also get a powerful mini training on reframing your mindset for sales, so you can approach every post, story and DM with confidence + clarity.

Module 2: The Science of Selling and Setting the Pace

​In this module, we break down the psychology of selling - the hidden triggers and emotional connections that drive your audience to say, "I need this!" You'll discover exactly why certain strategies work and how to replicate them for your unique business.

We also dive into managing expectations and setting a sustainable pace for your content strategy. Forget burnout or winging it; this is about building a plan that keeps you consistent and stress free while delivering results that actually matter.

Module 3: Unlocking Your Four Customer Types

This module is where strategy meets creativity. We'll break down the four types of customers your business serves, teaching you exactly how to speak their language so they feel seen, understood and eager to buy.

You'll gain access to scripts, prompts, and real world examples tailored to each customer type, so you're never stuck wondering what to say or post. We also dive into the art of using jokes and memes - keeping things fun and relatable while avoiding being offensive.

By the end of this module, you'll feel confident crafting content that connects, converts and keeps your customer coming back for more.

Module 4: Mastering the Art of Grabbing Attention

In a sea of endless scrolling, the right headline is your lifeline. This module goes goes deep into the power of attention grabbing headlines - what they are, how to use them effectively and why they are critical to cutting through the noise on a crowded platform.

You'll receive prompts, scripts and fill in the blank headlines tailored for educational, motivational and transformational content, ensuring your messages resonates and compels action.

And because creativity has no limits, theres an additional section packed with bonus headlines that break the mold (I call them Zingers ⚡️) - perfect for when you want to shake things up and really stand out.

Module 5: Storytelling and Persuasive Copywriting Essentials

​Great captions don't just inform - they inspire, captivate and persuade. This module starts by unlocking the power of storytelling in your caption writing - showing you how to craft narratives that make your audience feel seen, heard and understood.

You'll also master the proven persuasive copywriting frameworks used by powerhouse marketing companies:

AIDA (agitate, interest, desire, action) , PAS(problem, agitation, solution) and FAB (features advantages, benefits)

With practical examples and plug + play templates for each method, this module equips you with tools to craft captions that sell - without feeling robotic or pushy.

Module 6: Mastering Content Types for Maximum Impact

​Your content format can make or break your results and this module ensures that you're leveraging all the possibilities. From reels to Carousels and beyond, you'll get step by step in depth guidance and insider practices for creating scroll stopping content that sells.

Discover:

- Proven techniques to optimize each content type for engagement and sales

- Tips + Tricks to make your reels pop and keep viewers hooked until the end

- Carousel strategies that turn curious clicks into addicted customers

This goes beyond how to post and into posting effectively. 

Module 7: The Credibility Code for Coaches, Service Providers and Digital Creators

​Your audience isn't buying a thing - they are buying trust. And when you're selling the invisible - coaching, services, or digital products - trust is your highest currency!

This module unlocks the exact strategies to position yourself as the expert they didn't even know they needed:

- The Secret IG Story Blueprint: Turn casual viewers into devoted fans with story frameworks that quietly prove you're the real deal.

- Effortless B-roll Tactics: Show, don't tell. Create behind the scenes content that builds subconscious trust while making you feel 100% natural online.

- Theme like a Pro: Social media themes are a little know industry secret to looking polished and consistent. They will wonder if you have an entire creative team behind you.

 

Authority isn't claimed - it's earned. And this module? It hands you the tools to make them trust, believe and buy.

Module 8: The Endless Content Engine

​What if you could squeeze every drop of value from one idea - and turn it into ten more? No stress, no burnout. Just smart, strategic repurposing that works harder, so you don't have to.

In this module, you'll meet:

- The Repurposing Roadmap: Clear, step by step guidelines to take one piece of content and spin-it into multiple formats - stories, reels, carousels, blogs and beyond.

- The Visual Repurposing Infographic: For my visual learners, this cheat sheet makes it impossible to miss an opportunity to reuse content like a pro. It will be like having me right beside you, showing you exactly how to spot, reshape and refresh your content.

- Real World Examples: See exactly how to breathe new life into your old posts, videos and captions -because when I said, "You'll never run out of content," I meant it.​

Bonus 1🎁: Monthly Content and Trend Updates

It's like having a backstage pass to the ever changing world of social media. Every month, you'll get fresh insights on marketing trends, algorithm updates, and content strategies to keep your brand ahead of the competition curve. You get ongoing support because around here we don NOT "sell and scram".

Bonus 2🎁: Competitor-Proof Your Business 

Because two sauces are always better than one and your secret recipe can't be replicated.

This bonus shows you how to stop fearing the noise - new businesses, copycats, saturation - none of that matters when you've mastered how to stand out.

I'll teach you how to bring your personal sauce to the table, turning your customers' experience into something they can't get anywhere else.

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(Value: $65,000)

Investment: $14,999

What makes this toolkit of resources so different?

This is not just a course, it is a template vault of high quality converting "Plug and Play"  proven prompts, word for word headlines and captions to use in any niche.

This is for you if: 

- You are ready for that business upgrade but not quite sure HOW?

- You are very hands on in your business but you want a reliable content resource you can refer to now and then for guidance.

- You have low energy, low creative days and you just need something proven to post and relax.

- You are a business owner NOT full time content creator but you need content that works.

This makes it super easy to post even on your laziest (or busiest) days, stay consistent and stay converting followers to buyers customers.

FAQ's

What if I'm not a techy person?

Don't worry. These trainings do not require you to be a computer whiz in order to create content that works. The templates are plug and play, copy + paste - from the screen straight to you Instagram page.

What are the purchasing options?

You can click directly on the link, follow the transaction instructions and sign up or complete a bank transfer and receive a code to enter the course. As soon as the payment is made, you'll be prompted to set up a password for security and 24hr access to all the modules.

I'm scared to invest 

This is a valid and normal response to online courses. As small business people, we often find it hard to spend money on anything other than inventory (I know the feeling lol). The honest answer is that no one can guarantee your success but you. If you're serious about your sales, content is the one thing you must get right.

(Just jump in my Dm's at any time if you have concerns) 

How long will it take to learn?

You get to go at a pace that feels right for you. It is better to absorb and apply the material than to rush to finish it too quickly. Also, I offered lifetime access because as marketing evolves and trends emerge, the material will expand. So you have all the time you need.

What to expect after signing up:

You will receive an email + an E - receipt along with a prompt to sign in to the course.

You will get immediate full access to all resources, video trainings and PDF downloadables

How many sales do you think you've missed out on because your content wasn't strategic?

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The secret to real change isn't a new year - it's a new strategy

©2022 by Stephie Johns Academy. Proudly created with Wix.com

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Shantelles Collections

I haven't finished reading it yet but I'm finding it very informative and you really have some great strategies to get to that first million. Cant wait to apply them!

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Davina C.

This book gave me the skills and strategy to get my products into a store! I still can't believe it. Stephie was so helpful and encouraging with follow up support

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