So lets look at..
Highly Specific USP ads. (which falls under Power Promotion Strategies)
- These are very effective boosted reels which use specific keywords and USP (unique selling proposition) to get and keep attention. Your USP is what differentiates you from your competitors.
Why reels?
They are a Triple Threat: Reels are the ultimate attention grabbers, blending catchy audio, eye popping visuals and snappy text. They utilize all three kinds of hooks!
(Learn how to capitalize on all three in Cash Content Toolkit)
This increases the scroll stopping rate. You can check your current rate in your IG analytics - look at the watch time on your reels.
It is easier to get that 'fraction of a second' opportunity to grab attention with reels vs static posts and carousels.
So, if you're spending on ads, reels are your best bet. 🎞
Best Practices for Highly Converting Ads
- The text hook🪝 or headline should be as specific as possible to get the attention of the target audience.
For example:
Standard hook: "Are you trying to lose weight with no luck?"
Specific hook: "Are you over 40 and trying to lose weight?"
Highly Specific hook: "Are you a single mom over 40 desiring to lose 20lbs of baby weight in 8 weeks?"
Call out your target audience - by name, by problem, by demographic, by age or anything else that gets their attention.
Bonus points if you can include a timeline of when to expect results.
- Use trending audios with less than 7000 uses to maximize reach, The only thing better than trending audio is voice overs.
Keep it short to increase watch time and direct the viewer to read the caption.
- For ad spend, follow my 10 x 10 rule. You don't have to spend a ton of money on ads when they are designed well.
The 10 x 10 rule is a low budget ad (only US$10) that you run for 10 days at 1 dollar per day.
When you spread out your ad for longer vs shorter ($10 in one day) running time, the algorithm gets more refined in who it shows your ad to.
(I also use the 10 x 10 rule when taking a break from social media)
It's a nice cheap vacation. Only ten bucks! 😉
So, because you ad headline is so highly specific, the followers you get from this won't be random.
These will be people ready to BUY.
So now your page is pulling in potential customers who are intrigued by your post.
Now, they are heading to your page to (as my client said) "get the final confirmation to buy from you"
Is your Instagram page prepared to nurture and convert lookers into buyers?
Not sure? I got you!
If you want to convert those watchers into buyers, make a business investment in Cash Content Toolkit for the exact posting and selling methods to sell out each month.
Forget about spending hours trying to figure out what to post or if it will work...👇🏽
Cash Toolkit is a treasure trove of convincing carousel templates (to nurture), killer headlines (to hold attention), scripts and powerful DM selling techniques to hit your big, bold business goals!
You don't have to struggle with low sales when you have access to all the tutorials and teachings you need to warm up your audience and have them rushing to your DMs - ready to buy.
Start selling more and getting ghosted less.
See you inside! 👌🏽🥂
You have the product, you have the Instagram page.
It's time to get the sales and ...
