Following Up Is Not Chasing
- Stephanie Burnett
- Apr 22
- 2 min read

Biz Leadership for the Soft yet Savage Entrepreneur
Let’s get one thing straight:⤵️
Following up isn’t desperate.
It is emotional biz esteem in action.
It’s you showing up for your business with clarity, presence, and intention, even if your childhood wound screams, “You’re being annoying!”😩

And if you’ve ever DM’d a lead, held your breath for a reply, and then ghosted yourself out of embarrassment…
Welcome. You’re safe here.
You post a product.
They DM to say, “Omg I love this!”
You follow up a few days later.
Silence.
You freeze.
Do I message again?
Am I annoying?
What if they hate me now?
Your nervous system is confusing a sales convo with a childhood wound.
Suddenly, a potential customer feels like your emotionally distant parent all over again.
Let’s call it what it is:
This isn’t about “not being pushy or annoying.”
It’s about your body reacting to perceived rejection.
But guess what?
Following up isn’t chasing.
It is leadership.
It says:
“This my business and I'm showing up with clarity and intention”
It’s not forceful.
It’s not begging.
It’s definitely NOT CHASING
The real flex?
Holding space for your scary big childhood feelings.
Whether it’s:
• Showing up and being seen online
• Following up like a boss
• Reaching out for help when you need it
It’s all the same lesson:
Don’t run from the intensity.
Breathe. Stay. Follow up. Lead.
Because following up is the opposite of chasing.
It’s the moment you say:
“You wont scare me into abandoning my business goals.”
And that, my friend, is emotional intelligence.
Avoiding follow ups might feel harmless, but it's actually a form of self sabotage. When fear of rejection keeps you from checking in, you're not just avoiding discomfort - you are avoiding sales.
You are silently voting against your own success. So even with a great product, if the sales don't convert - you wont see much success.
Ready to unhook from those old stories and finally lead with confidence?
Download the FREE Biz Esteem 🎁 toolkit—it’s the emotional reset your business nervous system didn’t know it needed.
Learn how to regulate your energy, follow up without fear, and finally stop ghosting your own success.
Tap here to download.
To our rich girl regulation era! 🥂
-Stephie 💕
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