How to Recession-Proof Your Business by Positioning Your Product as the Smart Money Choice
- Stephanie Burnett
- Mar 31
- 3 min read
In 2020, when I left my stable salary for the unpredictable adventure of entrepreneurship, I made two quick decisions:
1️⃣ I stopped spending $7,000 JMD biweekly on a nail technician and switched to US $3.99 press-on nails from Amazon.💅🏾
2️⃣ I invested in a coffee machine and canceled my daily Starbucks visits. ☕️
Not once did I stop doing my nails or drinking coffee—I just found a more money-friendly way to get the same results.
And guess what? That’s exactly how your customers think during a recession.
They don’t stop buying.
They just get smarter about their spending.
Right now, Jamaica is in a recession. Trump is talking funny, global markets are shaky, people are cutting back.
But that doesn’t mean sales stop—it means people shift to affordable, high-value alternatives.
So, how do you make sure your business doesn’t slow down, but actually grows? ⤵️
You position your product as the SMART choice, not just the cheap one.
3 Ways to Position Your Product as the Best Value Option (Without Sounding Cheap)
1. Show Customers What They’re Saving
People don’t just want to spend less—they want to feel like they’re getting a great deal. Frame your product in a way that highlights cost per use or long-term savings.
✅ Instead of: “Our glasses are more affordable than designer brands.”🔥 Try: “Why pay $30,000 for designer frames when ours give you the same stylish protection for under $5,000?”
✅ Instead of: “Cheaper than a salon visit.”🔥 Try: “Get salon-quality nails for 1/10th the price—without leaving home.”
People love deals, but they love smart decisions even more.
2. Focus on Longevity & Durability
When money is tight, quality becomes even more important. Customers don’t just want cheap—they want something that lasts so they don’t have to replace it often.
✅ Instead of: “Affordable perfumes.”🔥 Try: “One bottle lasts for years—no need to replace every few months.”
✅ Instead of: “Low-cost skincare.”🔥 Try: “A one-time investment in this serum saves you from spending thousands on treatments later.”
Make them feel like they’re investing, not just spending.
3. Bundle & Position for Maximum Value
Recession spending means people look for deals—but not in the way you think. Instead of slashing prices, increase perceived value by bundling and positioning.
✅ Bundle Complementary Products:
Buy 2, Get 1 Free
“Home Office Special” – Glasses + Blue Light Blocking Screen Filter
“Salon at Home Kit” – Press-Ons + Nail Glue + Cuticle Oil
✅ Highlight Practicality:
“One-time purchase = long-term savings.”
“The last frame you’ll need for years.”
“A small investment that makes a big difference in daily comfort.”
When people feel like they’re getting MORE for their money, they’re more likely to buy.
Final Thoughts: People Don’t Stop Buying—They Just Buy Smarter
Recessions don’t kill sales.
Bad positioning does.
If you can show customers that your product is the smart, cost-effective, long-term solution to a need they already have, you’ll win in any economy.
Right now, people aren’t looking for the cheapest thing—they’re looking for the BEST DEAL.
Make sure your product is it.
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Strategy + Success
- Stephie 💕
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